Eintrag in der Universitätsbibliographie der TU Chemnitz
Jahn, Steffen ;
Drengner, Jan ;
Gaus, Hansjörg ;
Zanger, Cornelia
Beckmann, S.; Ringberg, T.; Ritter, T. (Hrsg.)
Collective Hedonic Services and Loyalty Intentions: The Role of Customer Satisfaction, Psychological Sense of Community, Emotional Experience, and Frequency of Use
| Universität: | Technische Universität Chemnitz | |
| Institut: | Professur BWL - Marketing | |
| Dokumentart: | Konferenzbeitrag, referiert | |
| ISBN/ISSN: | 978-87-92569-01-1 | |
| Quelle: | Proceedings of the 39th EMAC Conference: The 6 Senses - The Essentials of Marketing, European Marketing Academy Conference, Copenhagen, June 1-4, 2010 | |
| Freie Schlagwörter (Englisch): | collective hedonic services , psychological sense of community , customer satisfaction , loyalty intentions , emotional experience , festival , hip hop |
