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Universitätsbibliothek

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Nr.	Titel	Autor	Jahr
1	Brand Values als Instrument der Markenführung - Konzeptualisierung, Messung und Abgrenzung von der Markenpersönlichkeit	Jahn, Steffen et al.	2013
2	Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung	Drengner, Jan et al.	2013
3	Connected Consumers: The Influence of Temporal Sense of Community, Socio-Emotional Experience, and Satisfaction on Event Loyalty	Jahn, Steffen et al.	2012
4	Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community	Drengner, Jan et al.	2012
5	Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment	Jahn, Steffen et al.	2012
6	Collective Hedonic Services and Loyalty Intentions: The Role of Customer Satisfaction, Psychological Sense of Community, Emotional Experience, and Frequency of Use	Jahn, Steffen et al.	2010
7	Events and Loyalty Formation - The Role of Satisfaction, Felt Community, Emotional Experience, and Frequency of Use	Drengner, Jan et al.	2010
8	Events and Loyalty Formation: The Role of Satisfaction, Felt Community, Emotional Experience, and Frequency of Use	Drengner, Jan et al.	2010
9	How to Measure Brand Values?	Gaus, Hansjörg et al.	2009
10	Consumer-Brand Relationships in the Gray Market : An Empirical Study Among 'Younger' and 'Older' Elderly Women	Gaus, Hansjörg et al.	2008
11	Does Aging Affect Brand Relationships? : A Comparison of Younger and Older Elderly Women	Gaus, Hansjörg et al.	2008
12	Does Flow Influence the Brand Image in Event Marketing?	Drengner, Jan et al.	2008
13	Consumer Knowledge and Country of Origin Effect in the Era of Global Automobile Production: Results of an Empirical Study	Gaus, Hansjörg et al.	2007
14	Image Effects of Marketing Events: The Impact of Flow Experiences	Drengner, Jan et al.	2007
15	Strengthening the Marketing of a Regional SME Cluster Facing Global Competition	Gaus, Hansjörg et al.	2007
16	Brand Relationships and Consumer Reaction to Negative Media Information	Zanger, Cornelia (Prof. Dr.) et al.	2006
17	Competence-Based Preconditions for the Operativeness of a Regional Marketing Cluster	Zanger, Cornelia (Prof. Dr.) et al.	2006
18	Werthaltung, Autokauf und Mobilitätsverhalten	Gaus, Hansjörg (Dr.)	2006

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Anzahl der Dokumente:	18