Eintrag in der Universitätsbibliographie der TU Chemnitz
Drengner, Jan ; Gaus, Hansjörg ; Jahn, Steffen
Image Effects of Marketing Events: The Impact of Flow Experiences
| Universität: | Technische Universität Chemnitz | |
| Institut: | Professur BWL - Marketing | |
| Dokumentart: | Konferenzbeitrag, referiert | |
| ISBN/ISSN: | 0-87757-324-7 | |
| Quelle: | Proceedings of the AMA Winter Educators' Conference 2007 : Creating Value Through Brand Identity and Communications track. - San Diego : American Marketing Association, 2007, S. 87 - 88 |
