Universitätsbibliothek
Universitätsbibliographie

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Nr. Titel Autor Jahr
1 Incentive alignment in anchored MaxDiff yields superior predictive validity Schramm, Joshua Benjamin et al. 2024
2 A Bibliometric Analysis of Context Effects and a Research Agenda : An Abstract Adler, Susanne Jana* et al. 2023
3 A toolbox to evaluate the trustworthiness of published findings Adler, Susanne Jana* et al. 2023
4 Caffeine's complex influence on the attraction effect: a mixed bag of outcomes Canty, Michael et al. 2023
5 Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect Canty, Michael et al. 2023
6 Do business customers perceive what salespeople believe? Perceptions of salesperson adoption of innovations Endres, Herbert* et al. 2023
7 Forty years of context effect research in marketing : A bibliometric analysis Adler, Susanne Jana et al. 2023
8 Industrial Innovation Management in the Age of Digital Transformation: The Risk of too strong Selling Capabilities Endres, Herbert* et al. 2023
9 Neuromarketing einmal anders betrachtet Lichters, Marcel* et al. 2023
10 Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling : An Illustration in Modeling Hospital Choice with Latent Class Segmentation Fischer, Andreas* et al. 2023
11 Effects of Temperature and Social Density on Consumer Choices with Multiple Options Schöniger, Martina Katharina* et al. 2022
12 More Insights into the Role of Warm versus Cool Ambient Scents in Consumer Decision-making : An Abstract Lichters, Marcel* et al. 2022
13 Neurological Outpatients Prefer EEG Home-Monitoring over Inpatient Monitoring : An Analysis Based on the UTAUT Model Baum, Ulrike et al. 2022
14 The Influence of Caffeine on the Attraction Effect Canty, Michael et al. 2022
15 The Power of Touch for Degustation in Produce Retailing : An Abstract Kühn, Frauke* et al. 2022
16 Touchy Issues in Adaptive Choice-Based Conjoint Analysis : An Abstract Kühn, Frauke* et al. 2022
17 Getting "in touch" with your future customers: The influence of userinterfaces in adaptive choice-based conjoint analysis Kühn, Frauke et al. 2021
18 P 14. Neurological outpatients' acceptance of a mobile EEG based home-monitoring: results of the HOMETA study Baum, Ulrike* et al. 2021
19 Segmenting Consumers Based on Sensory Acceptance Tests in Sensory Labs, Immersive Environments, and Natural Consumption Settings Lichters, Marcel* et al. 2021
20 The Role of Immersive Environments in the Assessment of Consumer Perceptions and Product Acceptance: A Systematic Literature Review Schöniger, Martina Katharina* 2021
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Anzahl der Dokumente: 225

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