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Universitätsbibliothek
Universitätsbibliographie
Universitätsbibliothek 

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Nr. Titel Autor Jahr
1 Untersuchung der Akzeptanz von auf Stereovision-Kameras basierenden Sturzerkennungssystemen für Senioren im häuslichen Umfeld Ahmad, Salman 2025
2 Design Service-Dominanter Geschäftsmodelle in der Frühphase von Startups Mackel, Lars 2024
3 Incentive alignment in anchored MaxDiff yields superior predictive validity Schramm, Joshua Benjamin et al. 2024
4 The impact of context on consumer's product appraisal and purchase decisions Schöniger, Martina Katharina 2024
5 A Bibliometric Analysis of Context Effects and a Research Agenda : An Abstract Adler, Susanne Jana* et al. 2023
6 A toolbox to evaluate the trustworthiness of published findings Adler, Susanne Jana* et al. 2023
7 Caffeine's complex influence on the attraction effect: a mixed bag of outcomes Canty, Michael et al. 2023
8 Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect Canty, Michael et al. 2023
9 Do business customers perceive what salespeople believe? Perceptions of salesperson adoption of innovations Endres, Herbert* et al. 2023
10 Forty years of context effect research in marketing : A bibliometric analysis Adler, Susanne Jana et al. 2023
11 Industrial Innovation Management in the Age of Digital Transformation: The Risk of too strong Selling Capabilities Endres, Herbert* et al. 2023
12 Neuromarketing einmal anders betrachtet Lichters, Marcel* et al. 2023
13 Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling : An Illustration in Modeling Hospital Choice with Latent Class Segmentation Fischer, Andreas* et al. 2023
14 Effects of Temperature and Social Density on Consumer Choices with Multiple Options Schöniger, Martina Katharina* et al. 2022
15 More Insights into the Role of Warm versus Cool Ambient Scents in Consumer Decision-making : An Abstract Lichters, Marcel* et al. 2022
16 Neurological Outpatients Prefer EEG Home-Monitoring over Inpatient Monitoring : An Analysis Based on the UTAUT Model Baum, Ulrike et al. 2022
17 The Influence of Caffeine on the Attraction Effect Canty, Michael et al. 2022
18 The Power of Touch for Degustation in Produce Retailing : An Abstract Kühn, Frauke* et al. 2022
19 Touchy Issues in Adaptive Choice-Based Conjoint Analysis : An Abstract Kühn, Frauke* et al. 2022
20 Getting "in touch" with your future customers: The influence of userinterfaces in adaptive choice-based conjoint analysis Kühn, Frauke et al. 2021
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Anzahl der Dokumente: 228

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