Eintrag in der Universitätsbibliographie der TU Chemnitz
Schacht, Markus ; Zanger, Cornelia
Innovating successfully by changing perspectives on New Product Development proceedings
| Universität: | Technische Universität Chemnitz | |
| Institut: | Professur BWL - Marketing | |
| Dokumentart: | Konferenzbeitrag, referiert | |
| ISBN/ISSN: | ISSN 2222-7318, Vol 2 | |
| URL/URN: | http://www.essex.ac.uk/conferences/ief/11th/4-TECHNOLOGY%20AND%20STRATEGIC%20ENTREPRENEURIAL%20GROWTH.pdf | |
| Quelle: | 11th International Entrepreneurship Forum Kuala Lumpur, Malaysia, 3-6 September, 2012, S. 637 - 652 | |
| Freie Schlagwörter (Englisch): | New product development , market orientation , co-creating , sustainability , flow of information , service-dominant logic |
