Eintrag in der Universitätsbibliographie der TU Chemnitz
Schacht, Markus ; Zanger, Cornelia
Co-creating value in new product development – Contribution of Service-Dominant Logic for successful innovation management
| Universität: | Technische Universität Chemnitz | |
| Institut: | Professur BWL - Marketing | |
| Dokumentart: | Konferenzbeitrag, referiert | |
| ISBN/ISSN: | 978-0-9819028-4-5 | |
| URL/URN: | http://www.massey.ac.nz/massey/fms/Colleges/College%20of%20Business/ICSB/Documents/ICSB%20Full%20Papers.pdf | |
| Quelle: | 57th ICSB World Conference, Wellington, 10-13 Juni 2012, S. 1139 - 1158 |
