Supporting Adult Learner Motivation Through Learner-Centered Design: Reflections from Three Iterations of a Professional Continuing Education Course

Abstract

Digital technology has reshaped higher education and the workplace, increasing the need for continuous skills development while expanding opportunities for flexible and accessible learning. Continuing education has therefore become an important avenue for professionals to develop knowledge and competencies in response to changing demands. However, access to online courses does not necessarily ensure sustained engagement or completion. This study examines how learner-centered course design can support adult learner motivation and persistence in professional continuing education, using a course offered by the University of the Philippines Open University (UPOU) as a case. A qualitative case study approach was used, supported by descriptive analysis of institutional data from three successive offerings of the Integrating Climate Change Adaptation and Disaster Risk Management in Policies, Plans and Investments toward Inclusive and Sustainable Agricultural and Rural Development (CCA&DRM) course conducted from 2025 to 2026. Data included learner profiles, enrollment and completion records, course evaluations, implementation records, and two completer reflections. Completion rates increased from 23% to 55% and 88% across the three offerings, while the course received an overall mean evaluation of 4.63. Learners' reported motivations included professional development, academic preparation, practical application, environmental advocacy, and sustainability. Completer reflections further highlighted the value of relevant content, learning resources, recognition, and interaction in supporting learner engagement and persistence. The findings suggest that learner-centered continuing education should align course content with learners' goals, provide opportunities for authentic application, and strengthen interaction and support. The study highlights the potential of iterative, learner-centered course design in supporting adult learner motivation and persistence in professional online continuing education.