Semiotische Medientheorien

Abstract

The present issue of the “Zeitschrift für Semiotik” examines the complex relationships between signs, sign systems, media, and communication. From an interdisciplinary perspective, the contributions reflect on the theoretical and methodological foundations of these concepts to promote their analytical differentiation and empirical investigation. Particular attention is given to the analysis of multimodal phenomena, adapting and advancing established semiotic and text linguistic methods. Simultaneously, the significance of praxeological approaches is highlighted, offering new perspectives on multimodal practices. The structural connection between sign modalities and media, as well as their impact on situational communication practices, is comprehensively examined. By integrating diverse disciplinary approaches, the aim is to deepen theoretical and empirical discussions on multimodality and mediality and to develop new methodological approaches. The goal is to achieve transdisciplinary compatibility, continuing the semiotic project in its tradition and fostering interdisciplinary dialogue.