Manipulation zum Besseren

Selbstoptimierung in Therapie und Coaching

Authors

DOI:

https://doi.org/10.14464/zsem.v45i3-4.863

Keywords:

Therapy, psychotherapy, coaching, manipulation, advertisements, needs, avidity, capitalism

Abstract

The present text is dedicated to the different shapings of the self-optimization topos in therapeutic work and in the coaching industry. Against the background of these two fields, the focus is particularly on the different manipulative engagements with this topos. Manipulation, it is argued on the basis of a neutral understanding of the phenomenon, is a form of influence that can be shaped in both problematic and benign ways. This may become particularly evident when comparing therapeutic manipulations to manipulative tactics often employed by the coaching industry.

This is the cover of Zeitschrift für Semiotik 45, 3-4 from the year 2023. The titel of the issue is "Selbstoptimierung".

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Published

2025-09-05

Issue

Vol. 45 No. 3-4 (2023): Selbstoptimierung

Section

Articles

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Copyright (c) 2025 Alexander Fischer

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright for articles published in this journal is retained by the authors. The content is published under a Creative Commons Licence Attribution 4.0 International (CC BY 4.0). This permits use, distribution, and reproduction in any medium, provided the original work is properly cited, and is otherwise in compliance with the licence.