Gefühlsräume

Social Media und (Online-)Manipulation

Authors

DOI:

https://doi.org/10.14464/zsem.v42i3-4.728

Keywords:

manipulation, social media, emotion, media ethics, attention economy, user interaction, online behaviour, digital culture, microtargeting, political communication, emotional space

Abstract

This paper conceptualizes manipulation as a form of influence and applies it to the realm of social media. With a focus on the use of microtargeting in political cam­paigning the underlying mechanisms of manipulating users online are examined to gain a better understanding of how manipulation and social media are tied together. The paper ends with a short outlook on ethical aspects of (online) manipulation.

This is the cover of Zeitschrift für Semiotik 42, 3-4 from the year 2020. The titel of the issue is "Soziale Medien".

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Published

2024-06-21

Issue

Vol. 42 No. 3-4 (2020): Soziale Medien

Section

Articles

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Copyright (c) 2024 Alexander Fischer

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright for articles published in this journal is retained by the authors. The content is published under a Creative Commons Licence Attribution 4.0 International (CC BY 4.0). This permits use, distribution, and reproduction in any medium, provided the original work is properly cited, and is otherwise in compliance with the licence.