Universitätsbibliothek
Universitätsbibliographie
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Nr. Titel Autor Jahr
1 Incentive alignment in anchored MaxDiff yields superior predictive validity Schramm, Joshua Benjamin et al. 2024
2 The impact of context on consumer's product appraisal and purchase decisions Schöniger, Martina Katharina 2024
3 A Bibliometric Analysis of Context Effects and a Research Agenda : An Abstract Adler, Susanne Jana* et al. 2023
4 Caffeine's complex influence on the attraction effect: a mixed bag of outcomes Canty, Michael et al. 2023
5 Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect Canty, Michael et al. 2023
6 Forty years of context effect research in marketing : A bibliometric analysis Adler, Susanne Jana et al. 2023
7 Neuromarketing einmal anders betrachtet Lichters, Marcel* et al. 2023
8 Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling : An Illustration in Modeling Hospital Choice with Latent Class Segmentation Fischer, Andreas* et al. 2023
9 More Insights into the Role of Warm versus Cool Ambient Scents in Consumer Decision-making : An Abstract Lichters, Marcel* et al. 2022
10 Neurological Outpatients Prefer EEG Home-Monitoring over Inpatient Monitoring : An Analysis Based on the UTAUT Model Baum, Ulrike et al. 2022
11 The Influence of Caffeine on the Attraction Effect Canty, Michael et al. 2022
12 The Power of Touch for Degustation in Produce Retailing : An Abstract Kühn, Frauke* et al. 2022
13 Touchy Issues in Adaptive Choice-Based Conjoint Analysis : An Abstract Kühn, Frauke* et al. 2022
14 Getting "in touch" with your future customers: The influence of userinterfaces in adaptive choice-based conjoint analysis Kühn, Frauke et al. 2021
15 P 14. Neurological outpatients' acceptance of a mobile EEG based home-monitoring: results of the HOMETA study Baum, Ulrike* et al. 2021
16 Segmenting Consumers Based on Sensory Acceptance Tests in Sensory Labs, Immersive Environments, and Natural Consumption Settings Lichters, Marcel* et al. 2021
17 The Impact of Need for Touch in Online Retailing for Produce: An Abstract Kühn, Frauke* et al. 2020
18 The touchy issue of produce: Need for touch in online grocery retailing Kühn, Frauke et al. 2020
19 Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties Lichters, Marcel* et al. 2020
20 Ambient Scent's Effects in Sensory Service Marketing: An Abstract Girard, Anna et al. 2019
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